At Sea Stuff, we are more than just a local clothing brand from the heart of New Zealand.

We are on a mission to not only create high-quality products but to in-still an appreciation of all 'Sea Stuff’ in all Kiwi's . In turn, we hope to raise awareness of the need to preserve marine life.

Our inception is based on our belief that the sea is not merely just our playground, but a provider that needs to be maintained for future generations.

We are passionate about the waters that surround New Zealand, and the need to responsibly harness the bounties of the ocean, so that they are maintained for others to enjoy.

Embark on this journey with us as we infuse the sea into every facet of Sea Stuff. Let’s celebrate what the oceans provide and cultivate a community that highlights the need to safeguard the marine environment.

Sea stuff - where passion meets purpose, and the love for the ocean, the sea, unites us all.

About Sea Stuff

Welcome to Sea Stuff, where Gyotaku artistry, fishing thrills, and sustainability converge. Our journey began with the idea of turning Gyotaku prints, a Japanese tradition documenting catches by inking and stamping fish onto rice paper, into wearable art. What started as gifts for friends and families evolved into Sea Stuff, a local label reflecting Kiwi pride and craftsmanship.

Ocean to Canvas: Sea Stuff’s Story

Rooted in Gyotaku tradition, each catch becomes a visual story. Inspired by Japanese fishermen, Sea Stuff embodies the spirit of New Zealand's waters.

Local Essence, Global Impact

Sea Stuff is locally owned and crafted, celebrating Kiwi maritime culture. Our commitment to local craftsmanship defines our brand.

Ethical Threads, Sustainable Seas

Quality is key. Using locally suppliers such AS Color ensures comfort and durability. We source responsibly, contributing to a sustainable planet.

Your Style, Your Impact

Choosing Sea Stuff makes a statement—supporting ethical practices, local businesses, and ocean preservation. Join our journey towards a conscious future.

Explore, wear with pride. Thanks for choosing Sea Stuff—where Gyotaku, passion, and sustainability unite.

Button label